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7 Blog strategies to Promote Your Business in Nigeria

A blog is a powerful tool to promote your business, products or services. Blogging will allow you to connect with people and get feedback which can improve your business and services. There are strategies you can use your blog as a platform for business marketing and promotion.

1. Write information about your Product or services –Include instructions with your products or services out onto the web. Even though you may be afraid that competitors will steal your documentation, you’ll actually be doing your current and prospective customers a great service, build excellent search engine traffic and solidify yourself as the authority in your field where other competitors are too afraid to share their best secrets.

2. Answer people Questions or Comments promptly – There is no doubt that your business will constantly receive questions and comments from your people. Instead of passing these questions off to a file you leave at work go ahead and write about them on the blog. Not only will you be able to gain great search engine traffic from people searching for answers but you’ll also have resources to point other customers to and this will save you time.

3. Discus about your new Product or service – If you have a new  product or service at your business then create a blog post about your new release. Although not everyone will find direct value in the post if they aren’t your customers you can still excite others that have been waiting for a new feature, product or service from your business!
 

20 reasons for your business to have a blog

1. Get traffic
2. Share content
3. Google search engine loves new contents and you get searched by Google Blog Search
4. Market, advertise and promote business, products or services
5. You get testimonies, comment and  feedback
6. You don’t need a web designer to update your content
7. You can show your art/photos/sculptures/products
8. list your recent posts as contents
9. You can create a virtual tour of your factory or showroom
10. Share lists of the benefits of your products

10 Tips to use Blogs to Grow Business

1. What do you want to achieve?

What do you want to use your blog to achieve in your business? Determine what you intend to achieve from blogging. What goals do you want to achieve with it and what it will and won’t aim to do.

You might find as you ponder this that you have many goals for your blog but you should consider multiple blogs if your objectives are many. There’s nothing wrong with multiple blogs, each with their own focus and purpose.

2. Share Useful Post

Useful blogs meet needs, solve problems and help people who read them to improve and grow. This doesn’t mean your blog has to be full of ‘tips’ (although tips related to how to use your products could work) but you should consider who will be reading your blog and what sort of needs they’ll have.

Will they be looking for information about your type of business, products or services? Do they need news from your category of industry? Do they have specific problems that you might be able to help them solve?

While being ‘useful’ might not sound like something that will convert to sales directly it can have a profound impact upon those reading your blog and your business in the long term. Solve a problem for someone and when next they are looking to make a purchase they might just come knocking on your door. Meet a need for someone and they might just tell their network of friends about you.

3. Be Creative and Professional

How to Use a Blog To Promote Your Business and Profession

If you are in business or a professional and you’re not blogging, the question is: why not? Blogging is a powerful method of business and professional free promotion, marketing and advertisement and is just like business newsletter for the public that helps you get your Business name, services and products out there, connect with potential customers, and generate more business and new quality customers. You might be wondering why on earth you would take time out of your busy schedule as a business man or professional to write for free. Well, here’s why.

For one, if you’re far too busy to blog yourself, you can always hire a ghostwriter to write your blog posts for you, and then review each blog post to ensure that you approve of its content and request changes if necessary. Secondly, blog posts aren’t difficult to write. Even if you just take 10 minutes out of your day, you can write a pretty decent blog post. Blog posts tend to be shorter than other kinds of online articles, and they are written in a casual tone.

Surely, you already have a website for your business or profession. If not, you absolutely need to get one. In this day and age, in order to attract new quality customers, it’s essential for a portion of your business promotion campaign to be conducted online. The majority of adults search for services and products information online and when they need to transact business or make purchases, they do a quick online search to find the business in their area. You need to make sure that you have a search engine-optimized website that people can find when they search online. People are more likely to trust you and choose your business if you have a presence online. Blogs help you expand that presence and give your transaction more credibility.

The main purpose of having a blog is to connect with your customers and potential customers.  You could use a blog to discuss the latest information in your field, recent new products breakthroughs, and other general information. When people browse online for information related to your business, products or services and find your site, they are likely to trust you as a good source of information since you are in that business. This helps you build authority within your business or professional field as well as online.