If you are in business or a professional and you’re not blogging, the
question is: why not? Blogging is a powerful method of business and professional free promotion,
marketing and advertisement and is just like business newsletter for the public
that helps you get your Business name, services and products out there, connect
with potential customers, and generate more business and new quality customers.
You might be wondering why on earth you would take time out of your busy
schedule as a business man or professional to write for free. Well, here’s why.
For one, if you’re far
too busy to blog yourself, you can always hire a ghostwriter to write your blog
posts for you, and then review each blog post to ensure that you approve of its
content and request changes if necessary. Secondly, blog posts aren’t difficult
to write. Even if you just take 10 minutes out of your day, you can write a
pretty decent blog post. Blog posts tend to be shorter than other kinds of
online articles, and they are written in a casual tone.
Surely, you already
have a website for your business or profession. If not, you absolutely need to get one. In
this day and age, in order to attract new quality customers, it’s essential for
a portion of your business promotion campaign to be conducted online. The majority
of adults search for services and products information online and when they need
to transact business or make purchases, they do a quick online search to find
the business in their area. You need to make sure that you have a search
engine-optimized website that people can find when they search online. People
are more likely to trust you and choose your business if you have a presence
online. Blogs help you expand that presence and give your transaction more
credibility.
The main purpose of having a blog is to
connect with your customers and potential customers. You
could use a blog to discuss the latest information in your field, recent new
products breakthroughs, and other general information. When people browse
online for information related to your business, products or services and find
your site, they are likely to trust you as a good source of information since
you are in that business. This helps you build authority within your business
or professional field as well as online.
Another important
benefit of blogging is that you can
connect with your readers on a personal level. Your blog readers will
comment on blog posts you write that they find interesting, and you can then
respond to their comments. As a result of blogging, you can connect with your
customers and potential customers. People will think of you as a friendly,
approachable business or professional person rather than one who is too busy to
give them the time of day. This personal connection is important because it
helps you attract more customers to your business, products, services or
profession.
Blogging is also beneficial because it gives
your online presence a major boost. People aren’t the only ones who love blogs; search engines do
too. Blogs are constantly updated and the search engines like content-rich
sites that are fresh and frequently updated. Furthermore, a blog connected to
your main website makes it easier for search engine robots to crawl and index
your site. And most importantly, content is considered king online. Both people
and search engines love great content. Great content attracts links on other
relevant sites and blogs, which then leads to a higher search engine ranking.
Search engines judge the popularity and relevance of your site based on the
number of links back to your site that accumulate on other websites.
Blogging also makes it
easier for you to participate in social media because you have something that
you can immediately share and use to attract attention to yourself and your
practice. By joining a site like Twitter, you can post updates, or “tweets,”
each time you write a new blog post. If the blog posts are good, other Twitter
users will “re-tweet” them and spread them across the twitter verse. Social
media is like word-of-mouth on steroids, and when used properly, it can
catapult you to both online and offline fame.
So, what are you waiting
for? If your business and profession advertising and marketing plans don’t
include blogging, consider adding a blog to your current website. The more you
update the blog, the better, but you can even update it as little as once or
twice per week if you are too busy to dedicate any more time to it than that.
There are a number of business people and professionals that have used blogging
to generate more sales and attract new customers and you can do the same. Start
a blog today if you want to increase awareness about your business, products or
services and generate market both online and offline. More articles available 
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